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27 March 2008
Survey Interactive joins ABCe Associate Subscriber Scheme
ABCe announces today that Survey Interactive, the research provider has registered with them as an Associate Subscriber and will be working with ABCe to support industry-agreed standards through the services they offer.
The ABCe Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS (www.jicwebs.org).
Guy Lipscombe, Managing Director at Survey Interactive comments:
"Survey Interactive has worked closely with ABCe on a number of initiatives in recent years and is glad to have joined the Associate Subscriber scheme. This will enable us to offer clients a more integrated approach to site profiling and audience research within an industry-agreed standards framework."
Richard Foan, Managing Director of ABCe comments: “We are delighted to welcome Survey Interactive as an Associate Subscriber, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABCe and JICWEBS.”
The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABCe, to ensure everyone is working towards the same goals, so providing added value to ABCe’s clients. Associate Subscribers can also participate in the ABCe Internet Technical Group (ITG) meetings which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.
For further information please contact:
Survey Interactive Guy Lipscombe Managing Director Tel: +0044 20 7593 1486 Email: guy.lipscombe@eu-survey.com http://www.surveyinteractive.co.uk
ABCe Mark Barber Eulogy! Tel: +0044 20 7927 9999 Email: mark@eulogy.co.uk
About Survey Interactive Survey Interactive is a full service research consultancy operating from offices in central London. The company offers a broad range of internet consulting and research services to clients in both B2B and B2C market sectors.
Survey Interactive has unrivalled expertise in the area of website visitor profiling and audience measurement. The company’s proprietary audience measurement approach provides clients with de-duplicated reach and frequency capabilities within individual sites and across client networks with support for cross media planning across print, broadcast and online.
Other areas of expertise include advertising, brand, media, product testing and satisfaction research. Survey Interactive manages a number of custom online panels for major blue chip clients and can provide access to over one million consumer and B2B respondents worldwide.
About ABCe ABCe ( www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.
ABCe’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABCe certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.
ABCe serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABCe delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org
*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABCe supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.